Marketing leadership,
without the overhead.

I help founders and growing companies build the marketing infrastructure they need to compete: brand, pipeline, CRM, and communications, all working together.

How it Works

Most clients engage me on a monthly retainer for 10 to 20 hours a week. Every engagement is different because every business is different.

  • We dig into your brand, pipeline, and marketing operations to find the gaps and opportunities

  • I build a clear roadmap tailored to your business goals and timeline

  • I get to work, handling both strategy and hands-on implementation

  • You get measurable results: more visibility, stronger pipeline, and a marketing function that actually works

Experience

A few things I've done: built brand identities from the ground up, overhauled underperforming CRM pipelines, led marketing and public affairs for a regional transit authority, directed communications for a major film festival, and driven revenue growth across hospitality, healthcare, and private equity.

ShoreVest Private Equity

Blue Moon Construction

San Joaquin Regional Transit

Lizzy Care

The Inn at the Presidio

J. Rusten Studio

Disposable Film Festival

Joie de Vivre Hospitality

About

I'm Emily Oestreicher, a fractional CMO and marketing strategist based in California and New York.

I've spent 15 years leading marketing and communications across hospitality, public transit, film, and healthcare. I've built teams, launched brands, and turned messy marketing operations into something that actually works.

I started Alder Strategy because I kept seeing the same problem: smart, growing companies with real potential, stuck because they didn't have the right marketing leadership in place. That's exactly the gap I fill.

When I'm not working, I'm probably traveling, cultivating my garden, or working on a home improvement project with my husband.

Contact

Let’s talk about your business.